Digiwaxx Media has built a reputation on our ability to provide superior marketing and promotional services for a wide range of clients. We value our diverse and influential clientele and recognize that our reputation and influence amongst the industry elite is due to our long standing history of creating unique and creative events that provide valuable platforms for our partners. With any potential client, we recognize the hurdles an organization has to overcome to differentiate themselves from the pack and work to provide brand-building solutions that positively affect the growth and awareness of our client’s brands, services and products.
We serve as an incubator and promotional engine for all major label and indy music distributors and their subsidiaries. As a result, we have great relationships with the most important media marketing outlets including radio, television, online outlets, social media, lifestyle and more. In addition we are connected to various “A” & “B” list artists, managers and major & independent labels directly. These unparalleled resources afford us the ability to address any of our clients needs and exceed their mission goals.
Digiwaxx possesses a wide range of current and past clients which include, Puma, Adidas, Nike, Samsung, Microsoft, Monster Products, Beats Audio, Blackberry and many more. Our talents span from a variety of music and marketing based initiatives that include radio advertising and marketing to event production and talent booking. It through these and other skill sets that Digiwaxx is able to fully integrate every client into the entertainment industry and the trending buying public.
The media is the most powerful medium in our cultural landscape. It is a consistent, credible, constant and immediate presence in the lives of our demographic.
Digiwaxx Media works with our brand partners to navigate media planning and buys and while providing innovative and effective programs. We utilize our relationships and real- world understanding of each media outlet to create strategic and effective buys and promotions.
Our experience will help you target geographic areas through out of home usage in multiple ways from Radio, Online, Billboard and other advertising options.
- ONLINE ADVERTISING: banner ads, site takeovers, site skins, contests, etc
- SOCIAL MEDIA ADVERTISING: geo-location, national, global, etc
- RADIO ADVERTISING: live & pre-recorded, live mentions, contests, etc
- TELEVISION ADVERTISING: commercials, takeovers, lawn signs, graffiti walls, benches, metro-transportation (bus, train, taxi), etc
Digiwaxx Media reaches a network of influencers that truly matter in today’s marketplace. Our network of creative and cultural ambassadors is the first to know about new music, technology, style and other critical innovations and their voices carry weight.
We reach not only the top creators and those with celebrity name recognition but also those who shape opinions behind the scenes as well as those who set trends on a local level.
WE IMPACT CULTURAL INFLUENCERS VIA:
- CUSTOM EVENTS
- HOSPITALITY SUITES
- PRODUCT SEEDING
- LISTENING SESSIONS
- FILM SCREENINGS
- ONE-ON-ONE PROMOTIONS
- LIFESTYLE EVENTS
- STREET TEAMS
Effectively connecting music to a brand, film, television or event is not a cookie cutter process. Digiwaxx is entrenched in urban & mainstream music and works closely with the key players in the business, allowing us to excel in music supervision and talent coordination. Digiwaxx Media works with the record labels, artists, producers, managers and the brands to put the right partnerships together that are a benefit to everyone. Digiwaxx provides music direction, helps navigate the licensing of music and works directly with labels and publishers to clear songs for use. Digiwaxx consults all parties involved on how to create win-win scenarios that both exposes the music and enhances the brand while impacting the culture. We have direct relationships with artists, managers, music venues, DJ's, producers and record labels and we work with all parties to connect the right talent with special events, promotions, tours, special productions and radio and TV programming.
The Digiwaxx Media team has the experience and understanding to provide valuable insight on how to navigate the cultural terrain through messaging, marketing and promotion. Digiwaxx may be consulting a recording artist one day on how to launch a new song while advising a brand on how to effectively reach the urban & mainstream audience next.
We are able create unique marketing collateral that can carry the messaging directly to our audience while we also merge our clients into our existing platforms and events. Our unique platforms include Digiwaxx Radio, a weekly podcast and monthly CD release featuring the best in new music. As well as Digiwaxx Presents, which entails event production, including live concert performances and club nights and more.
Digiwaxx has an extensive staff of music specialists who will help you license and clear content. Besides music consulting, we will serve as the liaison between all music and your company’s music initiatives. In addition, we handle all artist and music related A&R issues including locating music and artists for submission, song clearance and compiling fully marketable compilations for sale. As a administration company, we will handle all of the details to fulfill the initiatives including all paperwork needed to legally clear songs and administer them for broadcast, sales use or any other beneficial opportunities.
We currently have access to a plethora of music from different genres in various formats that are at our fingertips for use. We are able to aggregate your content to a network of music supervisors and key TV, online platforms and more.
OUR CONTENT CLEARANCE & AGGREGATION PROVIDES THE FOLLOWING:
- MASTER USE CLEARANCE
- ADMINISTRATIVE FILING
- PUBLISHER USE CLEARANCE
- CONTENT UPLOADING
Digiwaxx’s retail marketing program is designed for brands looking to increase their sales at retail outlets. The program emphasizes on-site activations that build brand awareness through direct interaction with consumer and drive point of purchase sales. We concentrate on what will most impact the customer about your product and how to best market that so their sales will be influenced and result in more revenue for your brand. Additionally Digiwaxx is able to work as a marketing consultant to identify and ascertain valuable partnership opportunities that can help boost your brand recognition.
RETAIL MARKETING INITIATIVES INCLUDE:
- IN STORE PRODUCT DEMOS
- COUPON/FLYER DISTRIBUTION
- RETAIL STAFF TRAINING
- RETAIL BANNER PLACEMENT
- INTERACTIVE DISPLAYS
- ON-SITE BRAND AMBASSADORS
- END CAP SET UPS
- POINT-OF-SALE DISPLAY
Digiwaxx Media’s brand ambassadors serve as the tangible in-person interface between your product and the consumer. Digiwaxx recruits, trains and manages an elite team of client/product representatives so that are equipped with the knowledge and information necessary to effectively promote, inform and publicize about your brand. They are taught rules of engagement that can be applied to any brand or situation to personally drive home the marketing points of your product.
BRAND AMBASSADORS CAN PROVIDE:
- NATIONAL, REGIONAL, & LOCAL MARKET REPS
- PRODUCT TALKING POINTS DELIVERY
- STREET TEAM/GORILLA MARKETING
- IN STORE REPRESENTATION
Digiwaxx Online creates a buzz for a record, artist or product by utilizing an online strategy that includes reaching audiences through social networks, chat rooms, blogs, banner placement, e-blasts and select online forums.
Digiwaxx can equip clients with a professional main website as well as a dynamic blog platform to further extend their reach to audiences.
Digiwaxx Publicity impacts audiences by reaching blog writers and online editors at key sites and by impacting unique Internet press outlets. Online efforts are reinforced by a coordinated effort that reaches print press, TV and radio.
Digiwaxx works to communicate a client’s story in an engaging and tangible manner to the media at large whether the media focus is music, consumer, feature or lifestyle. This entails developing and implementing communication strategies to highlight and support all press initiatives. Digiwaxx Publicity creates traditional media and publicity opportunities and unique avenues for exposure.
Digiwaxx Publicity provides: Press Kit Preparation Media Training Tactical Press Outreach Press Release Distribution Online Marketing Event Coordination